CHAUTFIFTH Singapore | June 6.6 Livestream Brief
Creator Live Brief

June 6.6
Conversion Plan

Date: 01 Jun 2026
Time: 15:30-18:00
Target: SGD 2,000 GMV
Flow: Hero SKU -> Flash Sale -> Blind Box -> Rescue SKU
@zacharyzh
General audience: young women in Singapore. Keep the language easy, visual, and conversion-led. Repeat the cart strategy before every timed promotion.
Target Plan
GMV

Sales Target

SGD 2,000
Use timed drops to keep conversion active throughout the session.
Orders

Order Target

24 Orders
Push fast checkout during every 10-minute flash window.
Units

Unit Target

28 Units
Encourage one bag + one or two charms as the default cart.
AOV

Cart Target

SGD 85+
Push to SGD 100 whenever possible so viewers can use TikTok platform promo.
Promotions To Repeat
New Buyer Voucher

New Customer Promo

$1 OFF / $7 OFF
First-time buyers: $1 off all orders, $7 off orders from SGD 80. Stackable with other promo.
TikTok Platform

6.6 Birthday Mega Sale

15-19% OFF
Orders from SGD 100 only. Best cart prompt: one bag + one or two charms to reach platform promo value.
Seller Flash Sale

Collection Flash Sale

-20%
Bag MINI FLOWER, Bag TACOS (M), Bag DEMI
Each wave lasts 10 minutes. Use the flash-sale product as the value spike, then return to the hero SKUs.
Blind Box Flash Sale

$1 Mystery Blind Box

10 SLOTS / WAVE
16:25-16:35, 17:15-17:25, 17:50-18:00. Tell viewers to add to cart first, then when the sale drops, cart out immediately.
Use neutral wording only: Mystery Blind Box / Beauty Blind Box. Do not mention the item inside.
Mystery Blind Box
Engagement

Blind Box Giveaway

15:45
Creator rule: comment and be present at countdown. 10 pcs/session.
Cart Strategy

Build To SGD 100

BAG + CHARM
Platform promotion starts at SGD 100. Keep repeating: one bag plus one or two charms is the cleanest way to unlock voucher value.
Key Milestones To Remember
Use this as the session narrative: one giveaway hook, three $1 blind box conversion spikes, and three -20% collection flash sale spikes.
15:45
Blind Box Giveaway
Comment + be present at countdown
10 pcs
16:00-16:10
Collection Flash Sale 1
Bag MINI FLOWER -20%
10 min
16:25-16:35
Blind Box Flash Sale 1
Mystery Blind Box @ SGD 1
10 slots
16:50-17:00
Collection Flash Sale 2
Bag TACOS (M) -20%
10 min
17:15-17:25
Blind Box Flash Sale 2
Mystery Blind Box @ SGD 1
10 slots
17:35-17:45
Collection Flash Sale 3
Bag DEMI -20%
10 min
17:50-18:00
Blind Box Flash Sale 3
Mystery Blind Box @ SGD 1
10 slots
Featured Hero SKUs | Talk About These
Traffic Rescue
Y2K POCKET | Speckled Brown Black
Bestseller
Y2K POCKET | Speckled Brown Black
  • Best seller. Bring it back whenever views, comments, or carts slow down.
  • Fashionable but practical: front pockets, roomy body, and daily-use styling.
New Color
Y2K POCKET | Brown Choco x Brown Leopard
New Arrival
Y2K POCKET | Brown Choco x Brown Leopard
  • New color. Only 10 pcs in this shipment and restock timing is not clear.
  • Use it as the limited-color upgrade after showing Speckled Brown Black.
New Size
Mini Y2K POCKET
New Mini Size
Mini Y2K POCKET
  • Mini size is new: same Y2K utility mood, easier and cuter for daily essentials.
  • Mention hot colors: Speckled Brown-Black, Sand Beige, Cement Blue, White Cream x Pink Leopard.
Restocked
RUFFLE HEART | Restocked
Statement Bag
RUFFLE HEART | Restocked
  • Black Checked and Pink Leopard are just restocked.
  • Use the heart shape and ruffle texture as the close-up camera moment.
Leopard Focus
BUTTERFLY | New Leopard Colors
Entry Hero
BUTTERFLY | New Leopard Colors
  • Feature Pink Leopard x White Grain and Brown Leopard x Brown Choco.
  • Good entry bag below SGD 100 before add-ons; remind viewers to add charm to reach platform voucher value.
Add-On
EYELET HEART Lipstick Charm
Cart Builder
EYELET HEART Lipstick Charm
  • Just restocked in Metallic Silver and Pink Leopard.
  • Use it as the easiest cart add-on: one bag + one or two charms helps reach SGD 100 for TikTok platform promo.
Creator's Flash Sale Product Lines
Flash Sale Wave 1
Bag MINI FLOWER
-20% Collection Flash Sale
Bag MINI FLOWER
  • 16:00-16:10: 10-minute flash sale.
  • Applies to all colors/variants in this product line.
Flash Sale Wave 2
Bag TACOS (M)
-20% Collection Flash Sale
Bag TACOS (M)
  • 16:50-17:00: 10-minute flash sale.
  • Applies to all colors/variants in this product line.
Flash Sale Wave 3
Bag DEMI
-20% Collection Flash Sale
Bag DEMI
  • 17:35-17:45: 10-minute flash sale.
  • Applies to all colors/variants in this product line.
Creator Talking Rules
Blind Box Flash Sale: Tell viewers to add Mystery Blind Box to cart first, then when the sale drops, cart out immediately. Do not reveal or name the item inside.
Platform Promo: Remind viewers that TikTok 15-19% off starts from SGD 100. The cleanest strategy is one bag + one or two charms.
Rescue SKU: Whenever view count or comments drop, bring back Y2K POCKET Speckled Brown Black and restate it as the best seller.
Flash Sale: Each collection flash sale lasts 10 minutes. Keep the message direct: all colors in this product line, -20%, checkout now.
Livestream Timeline
15:45
Blind Box Giveaway | Comment + countdown
Announce rule and count down live.
10 pcs/sessionCart Out NowRepeat Promo
16:00-16:10
Collection Flash Sale 1 | Bag MINI FLOWER -20%
Show the product line, pin SKUs, and repeat 10-minute countdown.
N/ACart Out NowRepeat Promo
16:25-16:35
Blind Box Flash Sale 1 | Mystery Blind Box @ SGD 1
Push immediate checkout; remind 10-minute window.
10 slotsCart Out NowRepeat Promo
16:50-17:00
Collection Flash Sale 2 | Bag TACOS (M) -20%
Show the product line, pin SKUs, and repeat 10-minute countdown.
N/ACart Out NowRepeat Promo
17:15-17:25
Blind Box Flash Sale 2 | Mystery Blind Box @ SGD 1
Push immediate checkout; remind 10-minute window.
10 slotsCart Out NowRepeat Promo
17:35-17:45
Collection Flash Sale 3 | Bag DEMI -20%
Show the product line, pin SKUs, and repeat 10-minute countdown.
N/ACart Out NowRepeat Promo
17:50-18:00
Blind Box Flash Sale 3 | Mystery Blind Box @ SGD 1
Push immediate checkout; remind 10-minute window.
10 slotsCart Out NowRepeat Promo
Internal creator brief. Promotion names and exact setup windows are based on June_1-6_Livestream_Promotion_Setup.xlsx.